What gaming companies don't realize is that as long as they continue to pound on PC gamers, those same people are going to be fighting back, either legally through lawsuits, or illegally, through hacked copies of games offered for free on the internet. Consumers feel like they are being punished, so they retaliate. Many developers have this idea stuck in their heads that they will lose millions because of piracy. Spore is nearing the two million mark on units sold. At fifty bucks a unit, thats a 100 million dollars.
Now let me ask you all something. Do you think it cost EA even close to 100 million to create, advertise and distribute Spore? Please. It's not a major hollywood motion picture. They pay programmers and project managers, not actors and directors.
I'd like to see the breakdown of how much it cost to make Spore. If they can show me that even one programmer had to take a paycut because of piracy, I'll concede the point about DRMs being necessary.
The only thing EA executives are concerned about is a cut into their profit margins. They won't be able to afford that new BWM for Christmas! BooHoo! 
The Evil Ampire failed in it's take over of Take Two, thankfully. The only reason they keep gobbling up smaller developers is because their own sales were waning. All EA really has are its sports games. Everything else they've made has been mediocre at best. I hope that some of those companies who don't believe in or use heavy DRMs will band together and make a competing conglomerate against EA. Hmmmmm, Stardock and Bethesda....OMG....yes...it's sooooooooo good. Fallout of a Solar Empire 