In my opinion, this is a farce. Of course they have "Oongo-bagillion" accounts; you are forced to use them by various games now.
FORCED!!!
I just bought Fallout New Vegas, not realizing I would have to use Steam to activate it, and it installed to the Steam files I already have (never given an option, it just did it to those folders).
It seems to me that this is akin to forcing a million people to eat spaghetti (by force, no less), and then claiming your spaghetti sauce is the best because over a million people use it.
All this does is further my hate towards steam. Half-life is probably the best game I've ever played. I've owned Half-life 2 for years, and have never played it due to my disgust form Steam and their "what we say!" attitude. I've even heard HL2 is better than HL1, but I still cannot get past their obnoxious arrogance of superiority.
In case it wasn't plain; I dislike, and have no respect, for Steam! (the above just being proof of their idiotic arrogance)...of course you have 30 million accounts; many people HAVE to make an account simply to play a game they alread paid $50 for and were never given a chance to play it WITHOUT Steam. I think having that option would significantly decrease their numbers, as there is no way I would have a Steam account if I could avoid it.