Ubisoft Confronting Used Games Sales

http://news.vgchartz.com/news.php?id=80067

Much in the same vein as EA, Starting next year Ubisoft will begin to offer additional content to consumers who buy new copies of their games. EA's current business model has buyers of their used games pay $10 to gain access to certain features of the game in order to offset some of the money that is taken from them during used sales.

Chief Financial Officer Alain Martinez had this to say on the matter: "Most of the games we will release next year will have downloadable content available from the start", "We are looking very carefully at what is being done by EA regarding what we call the '10 dollar solution,' and we will probably follow that line at sometime in the future."

Ubisoft CEO Yves Guillemot said he hopes to make sure that both retailers and consumers are pleased by their new plan.

"We are building out the content to make sure it can be beneficial for both groups.", "We have the system in place to actually generate more revenue on the second-hand market".

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*attempts to appear shocked*

...

*fails*

The really sad thing is the number of people on forums who defend this crap as if they're actually going to get more content made for the game as result of these plans.

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Well, some people are easely folled, not to mention gullible, to believe anything some cEO tells them..jsut add a "It's fo rthe players and customers" at the end and some will go "Hey, he's all right after all!"

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Ubisoft CEO Yves Guillemot said he hopes to make sure that both retailers and consumers are pleased by their new plan.

"We are building out the content to make sure it can be beneficial for both groups.", "We have the system in place to actually generate more revenue on the second-hand market".

Haha, oh wow. I almost can't believe they'd make such a statement. One of the parties involved here is most certainly NOT going to be pleased. Either Gamestop and such will have to start charging $10 less, or people buying used games will be paying $10 more. I certainly hope there aren't any kids dumb enough to think that day 1 DLC is 'extra content', and not content that should have been included with the game for free. Apparently EA and Ubisoft seem to think so, so I'm not sure what to say about this generation.

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Quoting ,

quoting post

EA's current business model has buyers of their used games pay $10 to gain access to certain features of the game in order to offset some of the money that is taken from them during used sales.

Um, I'm pretty sure that the last time I bought something at Gamestop, the purchase process didn't involve burglarizing the offices of a game publisher.

Can we please stop using theft to describe things that don't involve depriving others of property? It's not stealing just because someone in the entertainment industry finds it mildly inconvenient.

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A huge publisher once again proves itself to be completely predictable. I don't really care about the whole used games thing, but ubisoft's business decisions as of late have not been good ones. This doesn't really affect me, but i still don't like it.

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