As I said in another similar article, this happens for one reason and one reason only, because people will pay for it. The PS3 was sold for $700, why? Because it had HD? Because the controllers were wireless? Because people were willing to pay for it? Bingo.
That's of course all Very True. I've got a good story about that one that actually I think a lot of people would like to know. It's a tad off topic, but it does expand on the "costs" of things and name brands. Here goes...
Back when I was in the industry, I did a Lot of small jobs for big companies. Just to name a few, Origin Systems Inc, EA Sports (Tiburon office), Microsoft Games Division (ever play Mech Commander Gold Edition? I helped with that), and many numerous smaller companies and web companies as a "Consultant" based on my professional beta testing career. It hasn't always been just games that I test either, some times actual products. Anyway, on with the point.
I happen to know, FOR A FACT (whether or not you chose to believe this is up to you), that both NVidia and ATI get some of their Materials (not parts), actually Raw MATERIALS, from some of the Very Same Suppliers. The very same thing is true for Pentium and AMD. Two companies that make the same things, only in a slightly different way, that buy many of their raw materials from the same suppliers and vendors. I don't know for sure but if you dig hard enough you might be able to verify that on-line with some research. So, you can either believe me, not believe me, or track it down on your own. I know what I saw during my time in "Shipping and Receiving" and I saw more then my fair share of documents that should have been sealed but weren't and were just left around for anyone to see until someone or other picked up and filed it away.
Both of those pairs of companies respectively, make the same things. I know what it really cost in materials to build a computer. It's not "cheap" by any means as computers have some highly precious metals in them though in small amounts, but it's definitely not worth what people pay for them provided the materials are bought in bulk prices. The only difference in the things these companies make is the Way they are done and what's done With them. If you boil it down to just the materials, they're both made out of the same stuff. Why the big price difference? Because people will pay for it. Even I'm guilty of it because of my personal experiences with parts from certain manufacturers. As long as I can afford to, even if I have to save a little longer, I always buy Intel/Nvidia. I say they make the best "quality for the money", but that's not always a fact, that's just as much my personal opinion. In reality, they ARE made out of %100 the SAME STUFF (materials wise)
Ok, back on to talking about the Cloud of Doom coming to gaming. Sorry to go off on something unrelated, but hopefully I opened a few people's eyes to some things or at least made them curious enough to look for themselves. In some occasions you'll find they buy from different companies, but those companies in turn are both owned by the SAME Parent Company. Dig it up, see for your-self, it'll open your eyes I promise you.