Yes, it's probably old news... http://roguelikedeveloper.blogspot.com/2008/10/review-world-of-goo.html

Here's a snip:

"It was all about the API – of course. The only way to reprogram the pleasure centres of the brain. Microsoft dominated the landscape, with the warring houses fighting a losing rearguard action against them. Sony and Nintendo held out one hand of hope and slapped supplication away with the other. He knew the capabilities were there. The early iterations of Spore in the EA Advanced Weapons Labs had showed the way. But the cost... they’d had to nuke an escaped Brian Crecente on the corner of 4th Avenue and Broadway. Only a clumsy Gawker clone and a Sims expansion pack which wiped the knowledge of that intersection from the public mind had ensured the cover up. His favourite noodle house had been on that corner. Really great noodles."