Certainly ONE of us is having trouble recognizing reality; you haven't convinced me that I'm the one having problems, though.
I'm not arguing that the current state of affairs is solely for the benefit of companies. An adverse ruling in this case or, any similar future case, would simply force some policy changes. If current EULA practices are disallowed, you set up two possibilities: all transactions moving online, where the EULA can be signed before purchase and download, or having to physically sign an EULA while in a store. Certainly the current set up is more convenient for the average consumer as well.
I enjoy how you list corporate abuses, but don't look at the consumer side. While unethical acts by individual consumers rarely make headlines, they add up faster than corporate abuses. Insurance fraud alone costs US companies tens of billions of dollars each year. You can't assume any given consumer is more ethical than the company he's buying from. It would be foolhardy and unconscionable to entrust the wellbeing of a multibillion dollar company to nothing more than the goodwill of millions of consumers. Only a relative handful need to be dishonest to royally screw a company.
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Of course not. But you are asserting that a company needs this special protection to defend it from actions, and the only actions you supply here are things that are already illegal? Of course companies have rights too - but insurance fraud is *already* illegal, copying Intellectual Property is *already* illegal, et al.
So I kinda feel the onus is upon you to provide some example of abuse of a company by it's clients in some fashion that is
A) Not already illegal,

Can only be safely prevented by allowing a company to force consumers to accept contracts during the sale and
C) Is worse than any likely abuse of the right, assuming a lawyer that worked for Enron was hired by Electronic Arts.
I will grant for purposes of argument that a third party cheat program passes A and B - I don't think it is illegal under the law as written, and I doubt there's any way to prevent it other than an EULA (or Terms of service) clause.
But "Cheating at WoW" is so many levels below "Able to enforce Sales Contracts on Laymen without explaining the terms" - not even vaguely on the same scale - it's the difference between between someone stealing your lunch money and the Iraq war.
So, if you feel that there is a *need* for this right, you kinda need to come up with an example of a legal action that's not more easily stopped and is a lot worse than cheating. Cheating sucks, but allowing this as a response is like giving your kid a gun because someone someone took their lunch money.
The point of view you so vehemently back states that consumers can buy things which companies never intended to sell. If I'm not mistaken, consent is needed on BOTH sides to execute a contract. Or does that sort of protection only apply to consumers?
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My flabber is gasted!
Offer - Acceptance - Mutual Assent -
Willy, by offering an item for sale, you are fucking *MAKING AN OFFER*.
It's a standard sale offer Willy. If you want to offer me an item for sale under *NON-STandard* terms, it's a simple matter of including those terms, complete and in detail, in the god damn offer Willy.
If you make that offer *without* those detailed terms, and you take my money without having my having accepted those detailed terms, then
A Miracle happens - we have mutual assent . . . without those detailed terms.
Interestingly enough, it turns out - You can in fact make the offer *with* those terms, and I can accept, with those terms, and by amazing coincidence - we then establish mutual assent, *with* those terms.
However - Once you've taken my money it is TOO LATE to suddenly decide you intended to mention a few things.
We *already* have a contract, you said you wanted to sell it, I wanted to buy it and *YOU TOOK MY MONEY*.
We're done. No tag backs. Even if you had your fingers crossed, *IT STILL COUNTS*.
In short, by asserting ownership of an item you did not and could not have legally purchased, you are the one stealing.
Jythier - technically, yes.
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§ 117. Limitations on exclusive rights: Computer programsHere - Willy - I have pasted the links to the parts of copyright law that debunk this two or three times now. You are no longer getting 'credit' for being willfully ignorant - at this point you're lying.
Because Copyright law says, quite explicitly, that I *CAN* buy a copy of a CD with software on it, that I own the physical copy of that CD, and I have the right as the owner of that CD to make copies of the software for the *SOLE* purpose of using the software or making a backup.
That's not a right to the owner's intellectual property, it's a "Limitation on the exclusive rights" of the copyright owner. So I'm not "asserting ownership of an item you did not and could not have legally purchased" - I'm asserting ownership of an item - The Physical CD, that the law quite explicitly
anticipated that I would be the genuine owner of.
Only you Willy could sit there and claim that asserting ownership of something you fucking *bought* was stealing.
Jonnan