The word on the street was that new additions would be allowed to play each 'milestone\release' of the beta. However, as it currently stands (and this is subject to change) it is an open-pre-order beta. You buy it, you get to help play test it. Sometimes it can be frustrating, but it is also really nice to be able to help make the game, with suggestions, tweaks, additions, etc.
If you are willing to really get down n dirty playing a game, it can be very rewarding. If you aren't one to put up with errors n such, avoid. You will have various crashes and bugs with each release, though there should be fewer and fewer as time goes.
Now, this is not to scare you off, but please don't pre-order, play the beta, only to be surprised if you get a crash (played 5 games and only had crashes in 2 of them). All in all, I think it is a great deal of fun to play and help make this an amazing expansion.