Progressive. Focus story initially, then give them a run for their money. The campaign is there to tell an interesting tale. You have to make the tale believable. If only into action, sure, go make these tournaments or whatever they are called.
But 1st and foremost, do it for your own enjoyment, something you'd like, even if none plays it. You cant force people to play after all. If they like it too, they'll play all right.
Yes, there are tools that the game just doesn't have, but still one has to try to work around such restrictions.